Which watch should you invest in? | Wonders of Luxury

September 16, 2021 3 min read

They are used as jewelry, accessories or as a reinforcing character expression of the person in question. Watches come in countless shapes and sizes, but there is a select group of watches that are purchased en masse for another reason.

Glitz and glamor is no longer of this time, "spontaneous" videos in which one can subtly see the thousands of euros costing rolex on the wrist is the new chic.
Investing has never been so great, both among the wealthy elderly and among the wealthy youth, everyone knows that the money in the bank no longer yields so much.

city stocks aandelen invest beurs wonders of luxury watch horloges


Staring at the developments of the AEX (which also does not go unnoticed) is therefore no longer the only thing the average investor does, after all, a purchase of an interesting watch can also ensure a good return. But what is an interesting watch? And what is meant by a good return? 

When there is more demand than supply and the market will not change in the short term, scarcity is released. This is often the case with the more luxurious watch brands such as Rolex, Patek Philippe, Omega and Audemars Piquet and this causes prices to rise.

We have therefore selected four different watches (in terms of value and design), which are very interesting in terms of investing.


Cartier Tank

cartier tank watch wonders of luxury

The watch was designed in 1917 by Luis Cartier, who was inspired by the design of the military Renault tank during the First World War.

Characterized by its angular design, Roman numerals and a beaded crown with cabochon sapphire, the Cartier Tank is unique in the watch world.

Because a good quality version of the Tank can be yours for about €4000, it is a very suitable watch for beginners in the market.
Due to the continued popularity of this watch, the average price has increased by 30% in the last ten years.


Omega Speedmaster



The speedmaster is a chronograph introduced by Omega in 1957 as a sports watch, characterized by its excellent quality.

This soon became apparent when Astronaut Walter Schirra became the first person to wear the watch in space in 1962! Seven years later, during the Apollo 11 mission, the Omega Speedmaster Professional “Moonwatch” was the first watch to be worn on the moon.

New, a Moonwatch costs more than €6000, but it is also available second-hand for less. Bearing in mind that scarcity is only increasing and that the price of the average speedmaster has tripled in the last ten years, there seems to be no time to waste!



Jaeger-LeCoultre Reverso

Jaeger-LeCoultre Reverso-wonders-of-luxury
Created in 1931 by French engineer Rene-Alfred Chauvot, the Reverso brought with it a few unique features that allowed this elegant-looking watch to be worn in everyday sports activities such as the polo games in India.
Because the watches had a rotating case and an ingenious winding system, the watch could be protected against possible damage to the glass by simply turning it over.

Besides the fact that the Reverso is the most popular model within Jaeger-LeCoultre, the brand has seen a continuous increase in demand in recent decades. In 2012, a Reverso was auctioned for 233,000 in Hong Kong, after which the watch has increased in value even more over the past five years. If you bought a Reverso around 2016, you can now take into account a return of 12%.

Rolex Datejust

rolex datejust wonders of luxury

When the Datejust was launched in 1945, it was the first self-winding chronometer wristwatch to display the date in the window on the dial. Three years after its launch, this was further clarified by the Cyclops lens at three o'clock, which has since become a quintessential Rolex detail.

This watch needs no introduction and is available in stainless, full gold and more options. Different sizes and materials obviously lead to different prices, but it is exceptional in almost all cases in terms of efficiency.
The average price of a Datejust has increased by a whopping 61% in the past twelve years.

With these watches you achieve a good return and you are fully up to date again.
Good luck!


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